Wisor Al Nets $8 Million in Seed Funding to Digitize the Freight Industry

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Tel Aviv-based Wisor Al has raised $8 million in a seed funding round led by Team8, with participation from Ocean Azul and Hico Investment Group. Pre-seed investors fresh.fund, Atooro Fund, The Dock, Seed IL Ventures, and lzaki Ventures also participated. New funds will be used to continue Wisor's mission of digitizing the supply chain — enabling freight forwarders to plan, price and book shipments in seconds instead of day. ·

Wisor's Al-powered solution automates the process using advanced algorithms that continuously optimize pricing, allowing freight forwarders to cut costs and improve margins; even after shipments are booked.

"The complexity of supply chain management has become pronounced ... Wisor found a way to digitize this industry without requiring freight forwarders to fundamentally change the way they operate today, making the adoption seamless, while enjoying the benefits of digitization." CEO and Co-Founder Al Raz Ronen said in a company release.

With roughly 300,000 freight forwarders handling $23.3 trillion in goods delivered, the industry is ripe for disruption as outdated manual processes give way to the digital era. Wisor's plug and play solution is focused on modernizing the global freight forwarding industry by cutting costs and increasing efficiency.

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