AI-Powered Marketing
A Prompt for Using Spaced Repetition Techniques
I’ve read a tweet from Garry Tan about how startups should apply spaced repetition to their marketing and branding.
That got me thinking, how can you tackle this with AI?
You see, spaced repetition is a learning technique designed to help people retain information by reviewing it at increasing intervals over time. The idea is that your brain is more likely to forget new information if it’s not reinforced. Reviewing it too frequently can be inefficient. Spaced repetition balances these two, aiming to present information right before you’re about to forget it. It optimizes memory retention while reducing unnecessary repetition.
The concept of what most of us know as “spaced repetition” is based on the psychological principle called the spacing effect, first discovered by German psychologist Hermann Ebbinghaus in the late 19th century. Ebbinghaus conducted experiments on memory and learning. This led him to create the "forgetting curve". The forgetting curve shows how quickly you forget information if not reviewed. His research suggests that we can improve retention by spacing out learning sessions.
Educational theorists and researchers built on Ebbinghaus' work, refining it into more practical systems. In the late 20th century, Polish researcher Piotr Wozniak developed the first computer-based spaced repetition system called SuperMemo. It used algorithms to determine optimal review intervals. Today, there are apps like Anki and Quizlet that implement these principles to help users learn efficiently.
The goal of spaced repetition is to maximize learning by targeting when the brain is most likely to benefit from seeing the information again. For our purposes, we’ll use AI to help schedule when to post to social media, and what else to add to our posts.
Prompt: Create a marketing plan for reposting the same exact blog post based on the 2, 7, 30 and 60 day format on social media platforms.
Results: Marketing Plan for Reposting the Same Blog Post Using a 2, 7, 30, and 60-Day Format
Objective:
Maximize the visibility, engagement, and reach of a blog post by reposting it strategically on various social media platforms over a 60-day cycle. This plan focuses on leveraging the different algorithms, engagement patterns, and audience behaviors of each platform.
Target Platforms:
Twitter (X)
LinkedIn
Facebook
Instagram
Threads
Email Newsletter (if applicable)
Day 1: Initial Post
Twitter (X): Share the blog post with an engaging, curiosity-driven caption and a link to the full article. Use relevant hashtags (e.g., #AcquisitionEntrepreneur, #SmallBusiness).
LinkedIn: Post with a professional tone. Highlight key insights or takeaways in the text. Include a call-to-action (CTA) like "What’s your experience with [topic]? Comment below!"
Facebook: A casual but engaging summary, plus an image (preferably a quote or infographic from the blog). Encourage likes, shares, and comments with a question to stimulate discussion.
Instagram: Post an eye-catching visual (image or infographic) with a shortened version of the blog in the caption. Add a link in bio or use Instagram Stories to promote the post with a “Swipe Up” if available.
Threads: Similar to Instagram but with a shorter text, leading the reader to click through to the full article.
Email Newsletter: Send out a newsletter featuring the blog post. Include a brief introduction, the main takeaway, and a link to the blog.
Day 2: Amplification & Engagement Boost
Twitter (X): Reply to the original tweet with additional thoughts or a key quote from the blog post. Use a relevant hashtag again to catch new eyes.
LinkedIn: Comment on the initial post, bringing attention back to it. Ask a question to encourage new interactions.
Facebook: Share the blog link again but with a different caption, like a surprising stat or key takeaway. Include a question to encourage conversation.
Instagram Stories: Share a poll or question sticker related to the blog topic. Direct people to the original post.
Threads: Use a follow-up post, tying it back to your first thread, to encourage further engagement.
Day 7: Re-engagement Post
Twitter (X): Tweet the blog again, using a new angle, such as a lesser-known fact or insight. Tag individuals or companies you’ve mentioned or who might find it relevant.
LinkedIn: Post a new takeaway from the blog, offering a different perspective or angle from the original post.
Facebook: Share again, but this time incorporate a user-generated comment or question from the original post.
Instagram: Post a carousel with more visuals breaking down key points of the blog. Add a call-to-action in the caption asking people to check the full article.
Threads: Use a story format with a question or fact and invite people to revisit the blog.
Day 30: Recap & Fresh Push
Twitter (X): Do a recap post, linking back to the blog and mentioning the key discussions or comments generated so far. Use new hashtags that are trending or relevant.
LinkedIn: Write a new post on the results or impact of your blog (e.g., “30 days since I shared my thoughts on [topic], here’s what we’ve learned…”). Include a link back to the original blog.
Facebook: Reshare the blog with a comment on how it’s still relevant or what’s changed since you posted it.
Instagram Stories: Do a Q&A or Poll related to the blog topic, leading people to revisit the post.
Email Newsletter: Send out a "Missed this?" email with a reminder of the blog and why it’s still important.
Day 60: Long-Term Wrap-Up & Revisit
Twitter (X): Create a final post, summarizing the entire discussion or key findings from the blog and linking back to it.
LinkedIn: Share a post discussing any new insights since the original blog was published. Include a "last chance to check this out" angle.
Facebook: Create a reflective post about what’s been learned, inviting people who may have missed it to read the blog.
Instagram Stories/Threads: Ask your audience if they remember the post and highlight why it’s still valuable.
Email Newsletter: A "60 Days Later" follow-up, summarizing the impact of the blog post and directing readers back to it.
General Best Practices:
Hashtag Strategy: Rotate hashtags to maximize reach across different audiences. Use trending hashtags when relevant.
Engagement: Respond to all comments and encourage discussions across all platforms.
A/B Testing: Test different headlines, CTAs, and images across platforms to see what works best and use those insights to inform future posts.
This reposting strategy ensures that your blog stays top-of-mind, reaching different segments of your audience as they engage with social media at different times and intervals.
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How did it do? Le me know in the comments.
